We all come in the world and make the first and foremost relation with one person who is the most important to us throughout our life i.e. our mother. Understanding the depth of any relationship may prove a hard nut to crack. But here we are to discuss bonds we share in our public lives, where we work, study or meet people. Market relations are used to build such bonds with ones employees, customers, voters, or the general public. Any organization that is concerned about its public portrayal employs a PR officer for itself. PR is all about reputation and is the reflection of what you do, say, and what others say about you. It is a tool used to gain trust and understanding between an organisation and its employees, customers, investors, the local community or stakeholder.
PR heads use many different techniques as part of their campaigns ranging from media relations, lobbying, to addressing conferences, online campaigns, sponsorship etc. It is not limited to product launches only but can be a long-term strategic aim, such as brand building and working with local communities. A PR person thus takes care of the image of the company in the eyes of the public and tries to improve it for the betterment of his employer. Public relations serve businesses, government agencies, voluntary associations, foundations, colleges and religious institutions. These institutions need to develop effective relationships with employees, members, customers, local communities, shareholders, and other institutions, and with society at large to achieve their goals and PR help them do that.
Customer relationship management is yet another important part of business relations and is a widely-implemented strategy for managing company’s interactions with clients and sales prospects. A CRM has the responsibility to organize, automate, and synchronize business processes which mainly involve sales activities. These will also include marketing, customer service, and technical support. The main motto of customer relation is to find, attract, and win new clients, and retain those the company already has, bring former clients back into the fold, and reduce the costs of marketing and client service.
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